Involvement of the port
The Aix-Marseille Provence Chamber of Commerce and Industry (CCIAMP), manager of the Port of Anse de la Réserve since 2018, is involved at the economic level, in the organization of the 2024 Olympic Games, but also in local sports on a day-to-day basis.
Since 2007, the CCIAMP has been entrusted with an evaluation of the economic impact of the Rugby World Cup by the Provence-Alpes-Côte-d’Azur Regional Olympic and Sports Committee and the PACA Regional Youth and Sports Directorate. This was followed by the creation of the Rugby Club Entreprise, focused on the economy emanating from rugby. In 2015, the Chamber of Commerce and Industry launched a study on the sports sector in the Bouches-du-Rhône, which will subsequently be extended to the entire Provence-Alpes-Côte d’Azur region in 2021. These studies have demonstrated the place of sport in the regional economy and thus support the CCI’s desire to become increasingly involved in this sector. It was this ambition that led to the project to designate Marseille-Provence as the European Capital of Sport in 2017.
Olympic Games 2024
The mobilization of the economic world around the 2024 Olympic Games was launched on November 18th at the Palais de la Bourse by the Aix-Marseille-Provence Metropolitan CCI, the MP Culture association, the Provence-Alpes-Côte-d’Azur Sport Heritage Fund and the Provence-Alpes-Côte d’Azur Regional Olympic and Sports Committee.
The aim being to integrate the local economic tissue in the organization of « the major event of the decade » (Jean-Luc CHAUVIN, President of the CCIAMP), the Chamber of Commerce and Industry intends to position itself as an informational interface between the sporting and economic worlds. Thus, through its Metropolitan Business Act platform, it will inform Marseille and regional companies of market opportunities generated by the Games. Moreover, the creation of a club will allow a real synergy of the market players around this event.
The Aix-Marseille-Provence Chamber of Commerce and Industry’s desire to be involved in the 2024 Olympic Games is reflected in its daily management of the Port of Anse de la Réserve. Indeed, since he took office as manager of the port in 2018, many investments in renovations, upgrading of infrastructures have been undertaken to best prepare this exceptional place to host high-level athletes, but also to that of all actors in connection with Olympic water sports.